Search visibility, technical infrastructure and content strategy
A professional portfolio that brings SEO, GEO and web development together within a single framework — combining technical analysis, content architecture, data and implementation.
From SEO Strategy to Technical Implementation
I approach SEO, content and web development not as separate disciplines, but as complementary components of sustainable digital growth.
On Shopify and WordPress projects, I work on technical SEO, content optimization, theme development, site migrations, redirect plans, performance improvements and measurement infrastructure.
I don't just report analysis results; I apply the necessary changes at the code, content and user-experience level. This creates a faster, more consistent and measurable process between strategy and implementation.
I have experience across Turkish and English projects, on websites from different sectors and business models.
Strategy and Technical Implementation
Evaluating SEO strategy, content structure and technical infrastructure toward the same goal.
Data-Driven Decisions
Analyzing organic traffic, visibility, user behavior and conversion data together.
Applicable Solutions
Prioritizing identified issues and turning them into directly applicable technical or content outputs.
Core areas that support digital visibility
Organic performance isn't made of keyword rankings alone. It requires developing technical infrastructure, content quality, site architecture, user experience and measurement together.
Technical SEO
Analyzing and improving technical structures so websites are crawled, understood and indexed more accurately by search engines.
Scope of work- Crawl and indexing issues
- Canonical and hreflang structures
- Redirect chains and 404 checks
- Robots.txt and sitemap reviews
- Site architecture and URL structures
- JavaScript-related SEO issues
- Core Web Vitals and page performance
- Structured data checks
- Site migration planning
Tools · Screaming Frog · Google Search Console · Ahrefs · PageSpeed Insights
GEO and Search Visibility
Content and technical work that helps brands be understood correctly not only in traditional search results, but also in AI-powered search and answer systems.
Scope of work- Entity and topical consistency
- Clear, verifiable content structure
- Semantic content architecture
- Question-and-answer oriented content
- Sourcing and expertise signals
- Schema and structured data
- Supporting brand and topical authority
- AI Overview and generative search analysis
Tools · Google Search Console · Ahrefs · Schema
Content SEO and Strategy
Planning content structures aligned with search intent, user needs and the website's commercial goals.
Scope of work- Keyword and competitor analysis
- Search intent classification
- Content plans and topic clusters
- Category and product page optimization
- Internal linking strategy
- Content briefs
- Cannibalization analysis
- Meta title and description optimization
- Turkish and English content work
Tools · Ahrefs · SEMrush · Google Search Console · Screaming Frog
Shopify and Liquid Development
Developing Shopify stores in line with their technical infrastructure, theme structure, user experience and SEO needs.
Scope of work- Theme customizations
- Liquid code edits
- Custom section and block development
- Product and collection page adjustments
- JSON template structures
- Mobile responsiveness improvements
- Site speed and image optimization
- Multilingual store structures
- Canonical and indexing checks
- Theme management via GitHub
- Technical error analysis and resolution
Technologies · Shopify · Liquid · JSON · HTML · CSS · JavaScript · GitHub
WordPress and Front-End Development
User-experience and performance-focused interface development for corporate sites, landing pages and content-driven projects.
Scope of work- WordPress site edits
- Elementor interface development
- Custom HTML and CSS
- JavaScript-based interactions
- Mobile responsiveness
- Page speed optimization
- Form and redirect structures
- Single-page and corporate site designs
- SEO-friendly page structures
- Theme and plugin error resolution
Technologies · WordPress · Elementor · HTML · CSS · JavaScript · PHP
Data Analysis and Measurement
Evaluating SEO and web performance not by rankings alone, but together with user behavior and conversion data.
Scope of work- GA4 performance analysis
- Google Search Console reports
- Organic traffic and visibility assessments
- Conversion tracking
- Google Tag Manager checks
- Landing page performance
- Channel and referrer analysis
- Management and client reports
- Turning data into understandable outputs
Tools · GA4 · GSC · GTM · Looker Studio · Excel
Automation and Technical Optimization
Making repetitive data processing, reporting and content operations more controlled and efficient.
Scope of work- Processing CSV and Excel data
- Classifying SEO data
- Bulk redirect checks
- Image size and file optimization
- Reporting automation
- Data cleaning and structuring
- Simplifying repetitive workflows
Technologies · Python · Pandas · OpenPyXL · ImageMagick · Pillow
A systematic process from analysis to measurement
In SEO and web development, what matters is not just listing existing issues, but evaluating them by impact and turning them into applicable solutions.
Analysis
The site's technical infrastructure, content structure, organic performance and user experience are examined together.
Decisions are shaped by existing data, crawl results and real user behavior rather than assumptions.
Prioritization
Findings are classified by their potential impact, implementation requirements and business goals.
Critical technical issues, content gaps that limit visibility, and problems affecting user experience are addressed first.
Implementation
Technical adjustments, content improvements and necessary code changes are turned into applicable tasks.
Where needed, changes are applied directly or carried out in coordination with the relevant technical and content teams.
Measurement
The effects on organic traffic, impressions, clicks, rankings, user behavior and conversion performance are tracked.
New priorities and improvement areas are defined based on the results.
Technical notes and implementation guides
Methods, implementation processes and solution notes for problems encountered in technical SEO, GEO, Shopify, WordPress, content strategy and web performance.
AI-generated content and Google
What Google's October 2026 content guidance update means and how to use AI without hurting SEO.
Measuring ChatGPT traffic in GA4
Why ChatGPT visits showed up as Direct in October 2026 and how to set up an AI-assistant channel in GA4.
Google September 2026 spam update
How to tell whether your site was affected by the year's longest spam update, and Google's recovery guidance.
SEO when migrating to Shopify
URL mapping, 301 redirects, Shopify limitations and a launch-day checklist to keep organic traffic when replatforming.
Google AI Mode and SEO
How query fan-out works, what the click data really says, and how to measure AI visibility with Search Console's new Generative AI report.
Shopify Agentic Storefronts: selling in ChatGPT and AI Mode
How Shopify connects stores to ChatGPT, Copilot and Google AI Mode, who can sell there, and how to prepare product data for AI assistants.
Improving Core Web Vitals performance
Technical work aimed at improving the loading, interaction and visual stability metrics that affect real user experience — not just the PageSpeed score.
Preserving performance in Liquid development
Preventing unnecessary JavaScript, render delays and theme performance issues when adding custom sections and features to Shopify themes.
Analyzing keyword cannibalization
Identifying pages competing for similar queries, separating content intent, and merging pages where necessary.
Content structure for AI-powered search systems
Evaluating content in terms of topical consistency, clarity, sourcing and structured data.
This section will be updated as new articles and implementation notes are published. All articles (Turkish) →
Tools I use in my work
Get in touch
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